1. Service Philosophy I

2. Selling – Philosophy II

3. Integrated Communications – Philosophy III

4. Corporate Communications & B2B Arena - Philosophy IV

5. Public Affairs Consultancy Services - Philosophy V

6. Combat PR – Philosophy VI

7. Generalists & Specialists – Philosophy VII

8. Positioning CEO & Other Spokesperson – Philosophy VIII

9. Contacts & Connections vs. Relationships – Philosophy IX

10. The “Impossible” Value for Money Triangle- Philosophy X

Philosophies / Beliefs / Values